After nearly 11 years at Ideal, latterly as Business Operations Director, Pat White has been appointed Chief Operating Officer (COO).
Pat came from an operational background. He joined Ideal back in March 2014 as Head of Delivery, with a major focus on project managing the Twickenham Stadium network upgrade, a pivotal moment in Ideal’s growth.
Meet Pat – our Chief Operating Officer
After a few years concentrating on project delivery for large scale Enterprise and Smart Building customers, Pat’s role organically widened. Under the title Business Operations Director, he found himself responsible for all customer-facing operations, including pre-sales, project engineering and support.
This new appointment as COO really acknowledges that role, and gives him full responsibility for the customer experience, the systems Ideal uses to support them, as well as future investment and vision.

“I love working in a smaller company. It’s much more rewarding. And frankly, much more fun. You’re closer to each customer and what they’re trying to achieve; you can genuinely make a difference every day.”
A man with many hats
Before Pat joined Ideal, he had worked with Mo at an IT company that had been swallowed up by a huge corporation. His move to Ideal was fuelled by wanting to get back to a more agile company culture.
“I love working in a smaller company. It’s much more rewarding. And frankly, much more fun. You’re closer to each customer and what they’re trying to achieve; you can genuinely make a difference every day.
“You have to be more agile too. As COO I have to wear lots of different hats throughout the day. I love that variety.”
A classic problem-solver
When asked what the new role means, Pat describes it in typically pragmatic terms:
“The buck stops with me. I’m a classic problem-solver and now I have ultimate responsibility for that. Customers and employees know they can come to me, and I will work hard to resolve things.”
What does the future look like?
Pat says there are a few areas he is looking to develop further.
“From pre-sales scoping projects, to engineering and installation, through to managed services and support, we have excellent relationships with our customers. Because we have that trust and transparency, we can often add value along the way.
“For our Smart Building clients, I think there is an opportunity for innovation around endpoint and IoT security and transparency. For our Enterprise customers, more proactive Managed Service is a priority, with our team working as a genuine extension of their own.”
After nearly 11 years at Ideal, latterly as Business Operations Director, Pat White has been appointed Chief Operating Officer (COO).
Pat came from an operational background. He joined Ideal back in March 2014 as Head of Delivery, with a major focus on project managing the Twickenham Stadium network upgrade, a pivotal moment in Ideal’s growth.
Meet Pat – our Chief Operating Officer
After a few years concentrating on project delivery for large scale Enterprise and Smart Building customers, Pat’s role organically widened. Under the title Business Operations Director, he found himself responsible for all customer-facing operations, including pre-sales, project engineering and support.
This new appointment as COO really acknowledges that role, and gives him full responsibility for the customer experience, the systems Ideal uses to support them, as well as future investment and vision.

“I love working in a smaller company. It’s much more rewarding. And frankly, much more fun. You’re closer to each customer and what they’re trying to achieve; you can genuinely make a difference every day.”
A man with many hats
Before Pat joined Ideal, he had worked with Mo at an IT company that had been swallowed up by a huge corporation. His move to Ideal was fuelled by wanting to get back to a more agile company culture.
“I love working in a smaller company. It’s much more rewarding. And frankly, much more fun. You’re closer to each customer and what they’re trying to achieve; you can genuinely make a difference every day.
“You have to be more agile too. As COO I have to wear lots of different hats throughout the day. I love that variety.”
A classic problem-solver
When asked what the new role means, Pat describes it in typically pragmatic terms:
“The buck stops with me. I’m a classic problem-solver and now I have ultimate responsibility for that. Customers and employees know they can come to me, and I will work hard to resolve things.”
What does the future look like?
Pat says there are a few areas he is looking to develop further.
“From pre-sales scoping projects, to engineering and installation, through to managed services and support, we have excellent relationships with our customers. Because we have that trust and transparency, we can often add value along the way.
“For our Smart Building clients, I think there is an opportunity for innovation around endpoint and IoT security and transparency. For our Enterprise customers, more proactive Managed Service is a priority, with our team working as a genuine extension of their own.”